Monday, December 3, 2007

The Law of Customer Ignorance

When several people gather together and decide to order pizza, the telephone duties will be given to the person in the room with the least knowledge.

"Thank you for calling Pizza Place, can I help you?"
"I need to place an order for delivery."
"What's your name?"
"Uh...hey, what name are we putting it under?"

"What's your phone number?"
"Uh...hey, what's your phone number?"

"What's your address?"
"Uh...hey, what's the address?"

"What would you like to order?"
"Uh...hey, what do we want?"

"How are you going to pay?"
"Uh...hey, are we paying with cash, or what? Do you have cash?"

And of course, each of these questions will be asked of the same person, who is standing right next to the guy with the phone. It will occur to neither of them to simply have the person with all this knowledge speak to me directly.

No comments: