Friday, February 29, 2008

Commercial failure

When customers ask what kind of drinks we carry, we have two options:
  1. List all eight or so varieties. This is what I do.
  2. Say, "We carry Coke products and Dr Pepper." This is what Mini Boss does.
The problem with Mini Boss's approach is that, for the most part, people don't understand what "Coke products" entails.

He often complains about the customers who hear his version, and then ask for Pepsi. "How can they think that Pepsi is a Coke product?"

I don't know. Maybe because every single Pepsi commercial is about Coke? They show off the Coca-Cola logo more than Coke does.

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